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Advertising
Advertising is any public statement in the programme, aimed at promoting the conclusion of transactions involving goods or services, supporting a cause or idea or the achievement of some other action desired by the advertiser or by the broadcaster itself and which is disseminated in return for Payment or a similar consideration or as house advertising.
Source: Art. 2 lit. k RTVG
Swiss Authors' Rights
Cooperative for Audiovisual Works
Term language:
Declaration Language:
Current: Advertising
Advertising
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Advertising is any public statement in the programme, aimed at promoting the conclusion of transactions involving goods or services, supporting a cause or idea or the achievement of some other action desired by the advertiser or by the broadcaster itself and which is disseminated in return for Payment or a similar consideration or as house advertising.
Source: Art. 2 lit. k RTVG